About me
Kareth Middlemass is an innovation director with Loblaw Companied Limited, Canada's largest food and drug retailer. She is responsible for identifying consumer trends, emerging needs and aspirations and leads their branded product innovation strategy. She brings clarity to the fuzzy front end of innovation by designing best-in-class process, tools and training. She facilitates Creative Problem Solving workshops and collaborates with product development teams to launch over 500 new products a year! She's developed her career in brand management and innovation working for Unilever, Pfizer and Nestle. She is passionate about creativity, building curious teams and designing innovative new products to delight consumers. She returns to CPSI for her sixth year to fuel her own creative spark to burn even brighter and ignite it in others!
