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Wednesday June 25, 2025 4:00pm - 5:30pm EDT
Eduardo Kastika
Sofia Kastika

Techniques for generation and selection of ideas, explained in a simple way and combined with artificial intelligence (mind mapping, analogies, SCAMPER, and lateral thinking). We are going to explain how to apply these tools using a concrete example: Argentine “alfajores”. Everything is going to be shown with real-life examples, real and not widely known.
Presenters
avatar for Eduardo Kastika

Eduardo Kastika

CEO, Kastika & Asoc
I have been dedicated to creativity for 35 years.My first CPSI was in 1991.I write books, give conferences, advise companies.I play the piano.I live in Argentina.
avatar for Sofia Kastika

Sofia Kastika

Economist, Inter-American Development Bank
I’ve been coming to CPSI for as long as I can remember; it’s truly my favorite time of the year! I did +10 years of YouthWise, took part in the mentoring program, and enjoyed coming with my whole family, which is why I am incredibly excited to be back this year as a co-presenter.Besides... Read More →
Wednesday June 25, 2025 4:00pm - 5:30pm EDT

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