Techniques for generation and selection of ideas, explained in a simple way and combined with artificial intelligence (mind mapping, analogies, SCAMPER, and lateral thinking). We are going to explain how to apply these tools using a concrete example: Argentine “alfajores”. Everything is going to be shown with real-life examples, real and not widely known.
I have been dedicated to creativity for 35 years.My first CPSI was in 1991.I write books, give conferences, advise companies.I play the piano.I live in Argentina.
