Explore how neuroscience fuels creativity in this engaging, interactive workshop. You’ll uncover how key brain networks drive creative thinking and practice science-backed techniques like brainstorming with constraints and collaborative idea mapping to tackle challenges. Leave with actionable tools to spark innovation individually and within your teams.
Struggling to make your communications stand out? This session will help you uncover your brand's DNA and role in people’s lives, enabling you to express it in more extraordinary ways. Using proven brand archetyping tools, you'll leave with a unique brand personality and story to differentiate your future communications, whether you’re a solo-preneur, work inside of an organization, or want help defining your own personal brand.
Whether you are leading a team or facilitating a group, how you behave creates a working climate. The question is, are you creating the right kind of climate, one that helps those you lead engage, solve problems creatively, and use their collective talent to better the team or company? During this session you will discover how the climate you create can turn your efforts toward innovation or stagnation; you will see how developing a creative climate leads to measurable business results; you will learn about nine dimensions of climate; and walk away with tools to help build climate and stretch groups to new levels of innovation and change.
Techniques for generation and selection of ideas, explained in a simple way and combined with artificial intelligence (mind mapping, analogies, SCAMPER, and lateral thinking). We are going to explain how to apply these tools using a concrete example: Argentine “alfajores”. Everything is going to be shown with real-life examples, real and not widely known.
I have been dedicated to creativity for 35 years.My first CPSI was in 1991.I write books, give conferences, advise companies.I play the piano.I live in Argentina.
